I’ve done a fair bit of work over the years for alcohol brands, and American Honey was one of the more fun ones to get stuck into. The brief was all about creating bold, typographic visuals that captured the brand’s confident, slightly rebellious tone.

 

I designed a series of punchy lines – short, sharp and straight to the point – paired with custom type treatments that gave each message its own personality. These were then animated and rolled out across digital, social, in-store and out-of-home formats.

 

The goal was to feel immediate and unmissable, like a cheeky whisper at a loud bar.