Jason Miles Building.

Client: Jason Miles Building.


Agency: Myself.


Role: Art Direction, Design.

Jason Miles, a master craftsman builder approached me to create a brand identity for his company. Jason has a fine arts degree, lives by and loves the ocean, so I decided to merge these attributes to create an identity using the golden ratio and an X-rayed shell.

jasonmilesbuilder.com.au

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My core idea was to marry Jasons coastal lifestyle and construction craftsmanship together. The golden ratio is commonly associated with architecture and coupled with an x-ray of a shell it was a give-in that this was the logo mark.

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Want to create something?

terry@sinandtonic.com