I’ve worked on a few alcohol brands over the years, and American Honey was a fun one. The focus was on bold, typographic visuals that captured the brand’s confident, slightly rebellious attitude. I designed a series of short, punchy lines with custom type treatments, giving each message its own edge. The work was then animated and rolled out across digital, social, in-store and out-of-home. The result was something immediate and unmissable, like a cheeky whisper cutting through the noise of a busy bar.