A little less serious, a lot more fun.

I was asked to create custom typography for MG Motor, bringing out the playful, family-friendly side of the brand. The goal was to make it feel fun, energetic and full of life, a world where cars aren’t just about getting from A to B, but about the joy in between. I also built the full scene and layout. Rather than treating the brand bar as a separate element, I integrated it into the set by placing the car over it. This helped avoid the flat foreground and background look and made the brand bar feel part of the environment, almost like it’s painted on the floor.